FEATURES OF MEDICALIZING BEHAVIOR TOWARDS THE ELDERLY IN INTERACTIONS WITH DOCTORS AND SOCIAL WORKERS

Objective of the study is to consider transformation attitudes towards old age and age, as well rethink policy active longevity, which actively going on after pandemic, aspects that slow down perception aging a productive time opportunity deserve special attention. Here we can highlight issue medicalization in general, present both at global intercountry levels, local level. The methodological basis research. In this article, within framework everyday practices interaction elderly people with secondary medical personnel, doctors social workers. Medicalization interpreted models based negative gerontostereotypes, resulting communication group population need constant assistance protection from representatives medicine services. Thus, medicalizing behavior ideas about infirmity elderly, their lack opportunities for activity. And also analysis interviews residents city federal significance (St. Petersburg), professionals higher education, Research results. article shows most often experience effect side nursing staff doctors. These interactions are idea inability make independent decisions, care health, treatment. Meanwhile, model medializes older people, broadcast by workers, contrary, supports such considered respectful. Also study, have shown great importance lives affects all areas lives: first all, it does not contribute activity labeling opportunities, creating ageist stereotypes infirmity, quite popular Russian reality. Prospects study. features context workers opens up broad prospects manifestations ageism.  Further studies will understanding limitations issues discrimination against limiting factors development longevity solely biological criteria considering age.